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Archive for the category “Internet”

24 Charts Of Leadership Styles Around The World

Different cultures can have radically different leadership styles, and international organizations would do well to understand them.

British linguist Richard D. Lewis charted these differences in his book “When Cultures Collide,” first published in 1996 and now in its third edition, and he teaches these insights in seminars with major corporate clients.

From structured individualism in the U.S. to ringi-sho consensus in Japan, the charts seem intuitively correct, if not unilaterally true across a country.

Lewis acknowledges the risks of dealing in stereotypes: “Determining national characteristics is treading a minefield of inaccurate assessment and surprising exception. There is, however, such a thing as a national norm.”

He argues that these patterns won’t change any time soon: “Even in countries where political and economic change is currently rapid or sweeping, deeply rooted attitudes and beliefs will resist a sudden transformation of values when pressured by reformists, governments or multinational conglomerates.”

With permission from the author, we are posting 24 charts of leadership styles from his book, with a brief summary of his comments about each below:


Leadership Charts Layout_02


British managers are diplomatic, casual, helpful, willing to compromise, and seeking to be fair, though they can be ruthless when necessary. Unfortunately, their adherence to tradition can result in a failure to comprehend differing values in others.

American managers are assertive, aggressive, goal and action oriented, confident, vigorous, optimistic, and ready for change. They are capable of teamwork and corporate spirit, but they value individual freedom and their first interest is furthering their own career.

French managers tend to be autocratic and paternalistic, with an impressive grasp of the many issues facing their company. Opinions of experienced middle managers and technical staff may be dismissed.

Swedish management is decentralized and democratic. The rationale is that better informed employees are more motivated and perform better. The drawback is that decisions can be delayed.

Charts taken and text summarized from “When Cultures Collide” with permission from author Richard Lewis.

Source: Business Insider
Read more: http://www.businessinsider.com/leadership-styles-around-the-world-2013-12#ixzz2xl3JIjID


These Diagrams Reveal How To Negotiate With People Around The World

You can’t expect negotiations with French to be like negotations with Americans, and the same holds true for cultures around the world.

British linguist Richard D. Lewis charted communication patterns as well as leadership styles and cultural identities in his book, “When Cultures Collide,” now in a 2005 third edition. His organization offers classes in cross-cultural communication for big clients ranging from Unilever to BMW.

In support of cultural studies, he writes: “By focusing on the cultural roots of national behavior, both in society and business, we can foresee and calculate with a surprising degree of accuracy how others will react to our plans for them, and we can make certain assumptions as to how they will approach us. A working knowledge of the basic traits of other cultures (as well as our own) will minimize unpleasant surprises (culture shock), give us insights in advance, and enable us to interact successfully with nationalities with whom we previously had difficulty.”

Although cultural generalizations can be overly reductive, Lewis, who speaks ten languages, insists it can be done fairly, writing: “Determining national characteristics is treading a minefield of inaccurate assessment and surprising exception. There is, however, such a thing as a national norm.”

When meeting with French, be prepared for a vigorous logical debate.

When meeting with Americans, expect them to lay all their cards on the table, get upset when there’s a disagreement, and resolve as fast as possible with one or both sides making concessions.

We’ll go over the rest in brief after a selection of communication charts taken with permission from “When Cultures Collide.” Below, conversational range is shown with increasing width, obstacles are marked in gray, and cultural traits are noted as well.


As you may surmise, “When Cultures Collide” spends relatively little time on today’s emerging markets, which is unfortunate but not surprising since it was originally published in 1996. The book does offer some commentary on Africa, South America, and other places not mentioned here, however, as well as much further commentary on these 25 countries — and we advise anyone interested in international communication to check it out.

Let’s go over the other diagrams in brief,  paraphrasing and quoting from Lewis:

Source: Business Insider

Read more: http://www.businessinsider.com/communication-charts-around-the-world-2014-3#ixzz2xl20VSiV

IBM reveals its top five innovation predictions for the next five years

IBM reveals its top five innovation predictions for the next five years

IBM director of education transformation Chalapathy Neti.

IBM revealed its predictions for five big innovations that will change our lives within five years.

Bernie Meyerson, vice president of innovation at IBM.

Bernie Meyerson, the vice president of innovation at IBM.

The IBM “5 in 5″ is the eighth year in a row that IBM has made predictions about technology, and this year’s prognostications are sure to get people talking. We discussed them with Bernie Meyerson, the vice president of innovation at IBM, and he told us that the goal of the predictions is to better marshal the company’s resources in order to make them come true.

“We try to get a sense of where the world is going because that focuses where we put our efforts,” Meyerson said. “The harder part is nailing down what you want to focus on. Unless you stick your neck out and say this is where the world is going, it’s hard to you can turn around and say you will get there first. These are seminal shifts. We want to be there, enabling them.”

(See our complete interview with Meyerson here).

In a nutshell, IBM says:

  • The classroom will learn you.
  • Buying local will beat online.
  • Doctors will use your DNA to keep you well.
  • A digital guardian will protect you online.
  • The city will help you live in it.

Meyerson said that this year’s ideas are based on the fact that everything will learn. Machines will learn about us, reason, and engage in a much more natural and personalized way. IBM can already figure out your personality by deciphering 200 of your tweets, and its capability to read your wishes will only get better. The innovations are being enabled by cloud computing, big data analytics (the company recently formed its own customer-focused big data analytics lab), and adaptive learning technologies. IBM believes the technologies will be developed with the appropriate safeguards for privacy and security, but each of these predictions raises additional privacy and security issues.

As computers get smarter and more compact, they will be built into more devices that help us do things when we need them done. IBM believes that these breakthroughs in computing will amplify our human abilities. The company came up with the predictions by querying its 220,000 technical people in a bottoms-up fashion and tapping the leadership of its vast research labs in a top-down effort.

Here’s some more detailed description and analysis on the predictions.

In five years, the classroom will learn you.

In five years, the classroom will learn you to help tailor instruction to your individual needs.

The classroom will learn you

Globally, two out of three adults haven’t gotten the equivalent of a high school education. But IBM believes the classrooms of the future will give educators the tools to learn about every student, providing them with a tailored curriculum from kindergarten to high school.

“Your teacher spends time getting to know you every year,” Meyerson said. “What if they already knew everything about how you learn?”

In the next five years, IBM believes teachers will use “longitudinal data” such as test scores, attendance, and student behavior on electronic learning platforms — and not just the results of aptitude tests. Sophisticated analytics delivered over the cloud will help teachers make decisions about which students are at risk, their roadblocks, and the way to help them. IBM is working on a research project with the Gwinnett County Public Schools in Georgia, the 14th largest school district in the U.S. with 170,000 students. The goal is to increase the district’s graduation rate. And after a $10 billion investment in analytics, IBM believes it can harness big data to help students out.

“You’ll be able to pick up problems like dyslexia instantly,” Meyerson said. “If a child has extraordinary abilities, they can be recognized. With 30 kids in a class, a teacher cannot do it themselves. This doesn’t replace them. It allows them to be far more effective. Right now, the experience in a big box store doesn’t resemble this, but it will get there.”

In five years, buying local will beat online as you get online data at your fingertips in the store.

In five years, buying local will beat online as you get online data at your fingertips in the store.

Buying local will beat online

Online sales topped $1 trillion worldwide last year, and many physical retailers have gone out of business as they fail to compete on price with the likes of Amazon. But innovations for physical stores will make buying local turn out better. Retailers will use the immediacy of the store and proximity to customers to create experiences that online-only retail can’t replicate. The innovations will bring the power of the Web right to where the shopper can touch it. Retailers could rely on artificial intelligence akin to IBM’s Watson, which played Jeopardy better than many human competitors. The Web can make sales associates smarter, and augmented reality can deliver more information to the store shelves. With these technologies, stores will be able to anticipate what a shopper most wants and needs.

And they won’t have to wait two days for shipping.

“The store will ask if you would like to see a certain camera and have a salesperson meet you in a certain aisle where it is located,” Meyerson said. “The ability to do this painlessly, without the normal hassle of trying to find help, is very powerful.”

This technology will get so good that online retailers are likely to set up retail showrooms to help their own sales.

“It has been physical against online,” Meyerson said. “But in this case, it is combining them. What that enables you to do is that mom-and-pop stores can offer the same services as the big online retailers. The tech they have to serve you is as good as anything in online shopping. It is an interesting evolution but it is coming.”

In five years, doctors will routinely use your DNA to keep you well.


In five years, doctors will routinely use your DNA to keep you well.

Doctors will use your DNA to keep you well

Global cancer rates are expected to jump by 75 percent by 2030. IBM wants computers to help doctors understand how a tumor affects a patient down to their DNA. They could then figure out what medications will best work against the cancer, and fulfill it with a personalized cancer treatment plan. The hope is that genomic insights will reduce the time it takes to find a treatment down from weeks to minutes.

“The ability to correlate a person’s DNA against the results of treatment with a certain protocol could be a huge breakthrough,” Meyerson said. It’ll be able to scan your DNA and find out if any magic bullet treatments exist that will address your particular ailment.

IBM recently made a breakthrough with a nanomedicine that it can engineer to latch on to fungal cells in the body and attack them by piercing their cell membranes. The fungi won’t be able to adapt to these kinds of physical attacks easily. That sort of advance, where the attack is tailored against particular kinds of cells, will be more common in the future.

In five years, a digital guardian will protect you online.

In five years, a digital guardian will protect you online.

A digital guardian will protect you online

We have multiple passwords, identifications, and devices than ever before. But security across them is highly fragmented. In 2012, 12 million people were victims of identity fraud in the U.S. In five years, IBM envisions a digital guardian that will become trained to focus on the people and items it’s entrusted with. This smart guardian will sort through contextual, situational, and historical data to verify a person’s identity on different devices. The guardian can learn about a user and make an inference about behavior that is out of the norm and may be the result of someone stealing that person’s identity. With 360 degrees of data about someone, it will be much harder to steal an identity.

“In this case, you don’t look for the signature of an attack,” Meyerson said. “It looks at your behavior with a device and spots something anomalous. It screams when there is something out of the norm.”

In five years, the city will help you live in it.

In five years, the city will help you live in it.

The city will help you live in it

IBM says that, by 2030, the towns and cities of the developing world will make up 80 percent of urban humanity and by 2050, seven out of every 10 people will be a city dweller. To deal with that growth, the only way cities can manage is to have automation, where smarter cities can understand in real-time how billions of events occur as computers learn to understand what people need, what they like, what they do, and how they move from place to place.

IBM predicts that cities will digest information freely provided by citizens to place resources where they are needed. Mobile devices and social engagement will help citizens strike up a conversation with their city leaders. Such a concept is already in motion in Brazil, where IBM researchers are working with a crowdsourcing tool that people can use to report accessibility problems, via their mobile phones, to help those with disabilities better navigate urban streets.

Of course, as in the upcoming video game Watch Dogs from Ubisoft, a bad guy could hack into the city and use its monitoring systems in nefarious ways. But Meyerson said, “I’d rather have the city linked. Then I can protect it. You have an agent that looks over the city. If some wise guy wants to make the sewage pumps run backwards, the system will shut that down.”

The advantage of the ultraconnected city is that feedback is instantaneous and the city government can be much more responsive.

Source: http://venturebeat.com

2013 Yılının En Önemli Buluşları

Dünya genelindeki laboratuvarlarda yıl içinde geliştirilen 10 buluş, bilim dünyasında yeni heyecanlar yarattı. ODTÜ URAP Başkanı ve ODTÜ Kimya Bölümü Öğretim Üyesi Prof. Dr. Ural Akbulut, Science ve Nature gibi bilimsel kaynaklardan 2013’te dünya bilim dünyasında yaşanan önemli gelişmeleri derledi. Buna göre, 2013’ün en önemli buluşları arasında olanlar; (Ama en önemli buluş, en sondaki Ek’te !!!)

2013 Bilimsel Gelişmeler

İngiliz bilim adamı Peter Higgs’in, 1964’te maddelere kütle kazandıran bir parçacık ve alan olması gerektiğini öne sürmesinin ardından başka fizikçiler de buna paralel bir görüş açıkladı. Uzun yıllardır yürütülen çalışmalar sonrası CERN’de 103 ülkeye mensup araştırmacılardan oluşan 9 bin kişi, 2012’de izine rastladıkları Higgs Bozonunun varlığını 2013’te kanıtladı. CERN’de bu buluşa katkı yapanlar arasında Türkiye’den de bilim insanları vardı. Peter Higgs ve Francois Englert, 2013 Nobel Fizik Ödülü’nü Higgs mekanizmasını önerdikleri için aldı.

Beyne giden damarların tıkanması sonucunda, oksijensiz kalan beyin hücrelerinin kısa sürede ölmeye başladığı ve bu durumun felce neden olduğu biliniyor. Oxford Üniversitesi araştırmacıları, beynin belirli bir bölümündeki hücrelerin ise hamartin adlı bir protein üreterek uzun süre oksijensiz yaşadığını buldu. Profesör A. Buchan, beyinde hafıza ve yön bulmada önemli rolü olan hipokampus adlı bölgedeki hücrelerin, beyin oksijensiz kaldığında hamartin üreterek uzun süre nasıl yaşadığını buldu. Bu hücrelerin ürettiği hamartinin, hücreleri enerji tasarrufuna zorladığı ve hücrelerin de faaliyetlerini durdurduğunu açıkladı. Beyin hücrelerinin, hamartinin etkisiyle protein üretmeyi durdurup var olanları parçalayarak kendileri için kullandıkları anlaşıldı. Buchan, beynin diğer bölümlerinin de kansız kalınca hamartin üretmesini sağlayacak bir yöntem bulunursa felcin neden olduğu ölümlerin önleneceğini vurguladı. Çalışmanın detaylarını veren makale, Nature Medicine dergisinde yayınlandı.

Harvard’da 12 yıldır mikro robot geliştirmek için araştırma yapan Profesör R. J. Wood ve ekibi, robotun tüm parçalarını kendileri üretti. Geliştirilen mikro motor, kanat ve kontrol sistemlerinin teknik detayları Science dergisinde yayınlandı. Wood ve ekibi, arı ve sineklerin kanat çırpışını filme çekip analiz etti ve hafif malzemelerden kanat ve mikro motorlar yaptı. Saniyede 120 kez kanat çırpan mikro robotların boyu 3 santimetre, ağırlığı ise 0,080 gram. Kanatların gözle görülemeyecek bir hızla çırpması için elektrik alanı uygulanınca büzülen, ince seramik çubuklar kullanıldı.

ABD’de Georgia Institute of Technology’de, Profesör Z. L. Wang, akıllı deri üretti. Suni deride 8 bin transistör bulunuyor. Transistörler basınç altında birbirinden bağımsız olarak elektrik üretiyor. Her transistör insanın parmak ucu gibi 10 kilo paskal basıncı hissediyor. Çalışmanın detayları, Science dergisinde yayınlanacak. Bu deriyle robotlar hassas işleri yapabilecek. Elini kaybedenlerin robot elleri, bu deriyle kaplanarak hissetmeleri sağlanacak.

İngiltere’de Imperial College London’da öğretim üyesi olan Macar kimyacı Z. Takats, akıllı Bistüri geliştirdi. Takatz, cerrahların elektrokoter denilen cerrahi bıçağıyla hastanın dokularını keserken kanserli dokularla sağlıklı dokuların çıkardıkları dumanlardaki gazın yapılarının farklı olduğunu buldu. Böylece, cerrahlar, ameliyatta kestikleri dokunun kanserli mi sağlıklı mı olduğunu birkaç saniyede öğrenecek. Analizin patoloji laboratuvarında yapılması ise 30 dakika sürebiliyor. Yakında kullanıma sunulacak cihaz ameliyatlarda kanserli dokuların içeride kalabilmesi ya da istemeden sağlıklı dokuların alınması gibi riskleri ortadan kaldıracak.

ABD’de Northwestern ve Illinois Üniversites’nin ortak çalışmasıyla esneyen ve bükülen pil üretildi. Çok küçük 100 lityum iyon pili esnek tellerle birbirine bağlandı. Esnek bir plastik malzeme üzerine yerleştirilen pil, uzaktan şarj edildiği için kablolu şarj cihazına gerek bulunmuyor. Bükülebilen bilgisayar ve televizyonlar için gerekli olan bu pilin uzaktan şarj edilir olması önemli bir gelişme olarak kabul ediliyor.

  • Demir pası ve Güneş ışığı ile ucuz hidrojen üretimi

Lozan Üniversitesinden Prof. Dr. M. Gratzel ve Technion Teknoloji Enstitüsü profesörlerinden A. Rotschild, ucuz malzemelerle yeni bir teknik geliştirdi. Gratzel, ekibiyle yaptığı çalışmalarla, Güneş pillerinin verimini artırmak için 90’larda geliştirdiği birleşik pillerin pratik kullanımını sağladıl. Çalışma Nature Materials dergisinde yayınlandı. Pilin verimini artırma çalışmaları sürüyor.

Avustralya’da Queensland Üniversitesi ve Avustralya Ulusal Üniversitesinin ortak çalışmasıyla, kuantum mekaniğinin prensibi kullanılarak mikroskop yapıldı. Bu çalışma, Nature Photonics’de yayınlandı. Mikroskop, yaşayan hücrelerin iç yapılarını hücreye zarar vermeden inceleme olanağı verecek. Doç. Dr. W. Bowen, bu çalışma ile kuantum fiziğinin teknolojiye uygulanabildiğini kanıtladıklarını vurguladı. Mikroskopla hücrelerin yaşam döngüsü izlenebilecek.

IBM’in araştırmacıları, karbonmonoksit moleküllerini, Taramalı Tünelleme Mikroskopu ile hareket ettirerek dünyanın en küçük çizgi filmini yaptı. IBM araştırmacısı Prof. Dr. H. Rohrer ve G. Binnig, 1981’de bu mikroskopu geliştirip 1986’da Nobel Fizik Ödülü almıştı. Bu mikroskopla malzemelerin yüzeyi atom düzeyinde görüntüleniyor. IBM araştırmacıları atom düzeyinde araştırma yaparken “Çocuk ve Atomu” adlı bir çizgi film hazırladı. Bakır levha üzerine yerleştirilen karbonmonoksit molekülleriyle çocuk ve topunun şekli oluşturuldu. Mikroskopta, karbonmonoksit molekülündeki oksijen atomu nokta halinde görünüyor. Bu yöntemle 242 farklı resim üretilerek 94 saniyelik çizgi film yapıldı.

ABD’de Massachusetts General Hastanesinde, laboratuvar ortamında rejenere edilen fare böbreği, bir fareye takılınca idrar üretmeye başladı. Dr. Harald Ott, daha önce damarların rejenere edildiği tekniği kullanarak böbreği oluşturdu ve ilk kez tam bir organ rejenere edilmiş oldu. Önce ölü bir farenin böbreği alındı ve içinde özel bir sıvı bulunan yıkama makinesine konuldu. Sıvıdaki enzim ve parçalayıcı maddeler böbrekteki ölü fareye ait hücreleri parçalayarak temizledi. Geriye böbreğin iskeleti olan ve bal peteğini andıran matris kaldı. Sonra yeni doğmuş fareden alınan böbrek hücreleri, özel bir ortamda bu böbrek matrisine aşılanarak böbrek dokuları oluşturuldu. Ek. Türkiye’de Laik Devlet Okullarında okutulan  mecburi din dersleri süresi iki katına çıkarıldı, Fizik, Kimya, Biyoloji  dersleri seçmeli oldu.

BIC’nin Girişimcilik Araştırması Sonucu: Türkiye’de girişimci sermaye bulamıyor, yatırımcı risk almıyor

bic-angel-invesmentTürkiye internet sektörünün yabancı melek yatırımcısı BIC Angel Investments, Türkiye’deki girişimcileri tanımaya ve tanıtmaya devam ediyor. BIC, internet üzerinde gerçekleştirdiği araştırmanın sonuçları açıklayarak Türkiye’deki girişimcilerin profilini çiziyor ve ihtiyaçlarını ortaya koyuyor.

Yazının sonunda infografik şeklinde paylaştığımız araştırmada 156 girişimcinin yanıtları resmedilmiş. Buna göre girişimci ekosistemimiz erkek egemen egemen bir topluluk. Girişimcilerin sadece yüzde 19′u kadınlardan oluşuyor ve kadınların yaş ortalaması 35. Erkeklerin yaş ortalaması 30 ve genel olarak girişimcilerin yaş ortalaması 31 olarak belirtiliyor.

Araştırmanın sonucunda ise ekosistemi sorunları; sermaye bulamamak, girişimcilikle ilgili yasal düzenlemelerin uygun olmaması ve yatırımcıların yeterince risk almaması ile yatırımcıların girişimcilere temkinli yaklaşması şeklinde sıralanmış.

Girişimcilerin yarısından fazlası 1 veya 2 yıllık iş tecrübesine sahip

Yani Türkiye’nin genç nüfusu girişimcilik ekosistemimize henüz tam yansımış değil. Girişimciliğe (en azından elle tutulur olanlarına) başlama yaşı da bunu gösteriyor. Girişimcilerimizin sadece yüzde 39′u 24 yaşın altındayken bu işe soyunmuş. Kadınlar girişimciliğe erkeklerden ortalama 4 yıl daha geç başlıyor.

Katılımcılar ortalama 3.4 yıldır girişimcilik kariyerine, yüzde 57′si 1 veya 2 yıllık tecrübeye sahip. Diğer yandan yüzde 8′lik bir kesim 10 yılın üzerinde bir tecrübeye sahip.

Screen Shot 2013-07-17 at 11.45.46 AM

Öne çıkan rakamlar

  • Girişimcilerin yüzde 60′ı İstanbul’dan. İkinci sırada yüzde 15 ile Ankara,  3. sırada yüzde 5 pay ile Kocaeli geliyor.
  • Girişimcilerin yüzde 3 doktora, yüzde 24′ü yüksek lisans eğitime sahip. Yüzde 15′i lise mezunu, yüzde 58′i ise lisans mezunu.
  • En girişimci üniversite yüzde 10 payla Orta Doğu Teknik Üniversitesi (ODTÜ). İkinciliği yüzde 9 payla Anadolu ve Boğaziçi üniversiteleri, üçüncülüğü yüzde 8 payla İstanbul ve Marmara üniversiteleri paylaşıyor.
  • Girişimcilerin yüzde 12′si daha önce profesyonel olarak çalışmamış. 10 yıldan fazla iş tecrübesini bırakıp girişimciliğe soyunanların oranı yüzde 15. Profesyonel yaşama 3 yıl veya daha az vakit ayıranların oranı yüzde 43.
  • Dikey sektörel dağılımda e-ticaret (yüzde 37), yazılım danışmanlığı (yüzde 25) ve sosyal ağ (yüzde 24) ilk 3 sırayı alıyor.
  • Ekiplerin ortalama 3.8 kişiden oluşuyor.
  • Girişimcilerin yüzde 74′ü yatırıma ihtiyacı olduğunu, bunların da sadece yüzde 17′si 0-50.000 TL değerinde yatırıma ihtiyacı olduğunu belirtiyor. İşte ‘hızlı yatırımcıların‘ ulaşabileceği kitle bu.
  • Girişimcilerin en çok ihtiyacı olan yatırım aralığı ise %38 ile 50.000 TL – 250.000 TL olmuş.
  • Katılımcılar girişim/yatırım ekosistemindeki en büyük sorunları ise sermaye, devlet, yatırımcı ve girişimci kaynaklı olarak belirtiyor.

Screen Shot 2013-07-17 at 11.44.24 AM

Son olarak yerel çalışmalar hakkında BIC Angelı Investment’ı yatırım alanının Yandex‘i olarak gördüğümü söylemeliyim. Diğer yatırımcıların da bu tür çalışmalar görebilmek sektörün daha iyi tanımamızı ve daha hızlı yol almamızı sağlayacaktır.

Girişimcilere davet

Bu yıl içinde 200’ün üzerinde projeyi değerlendirerek BIC, Telefonkilifim.com ve GastroClub’a yatırım yapmıştı. BIC Angel Investments’ın Yönetim Kurulu Başkanı Dr. Joachim Behrendt, genç girişimcilere 1 milyon dolar ayırdıklarını söylüyor ve 25 Temmuz Perşembe günü İstanbul Urban Station’da düzenlenecek etkinlikte sunum yapmak isteyen girişimcileri başvuru yapmaya davet ediyor.


Infographic: Top 10 Ways to Optimize Your Business YouTube Channel

Taken from Brafton Blog

More than 70 percent of B2C and B2B companies are investing in video marketing this year, and YouTube is fast-becoming the silver screen of the world wide web. It’s an essential network for getting in front of the right viewers.

Google’s video platform has seemingly endless reach, garnering more than 800 million unique visitors each month. At the same time, Americans are increasingly eager to subscribe to their favorite Channels so they don’t miss a single video. It’s important to have a video marketing strategy that powers consistent updates for eager viewers! There are a number of steps you can take to ensure your brand Channel is easily discovered and ridiculously engaging.

In their latest infographic, Brafton outlines the top 10 ways you can optimize your business YouTube Channel. Check out their related blog post and video marketing white paper for more insights.

The 10 tips for YouTube Channel optimization outlined in this infographic will lead to more video marketing exposure, engagement and transactions.


Kalkınma Bakanlığı’nın Hazırladığı ‘İnternet Girişimciliği ve E-ticaret’ Raporu

Türkiye Cumhuriyeti Kalkınma Bakanlığı, internet ve e-ticaret sektörlerini konu alan bir durum raporu paylaştı. McKinsey ile hazırlanan İnternet Girişimciliği ve E-ticaret adındaki durum raporu, Türkiye ve dünyadaki internet girişimciliği, melek yatırım, devlet desteği ve e-ticaret konuları üzerine ayrıntılı bilgiler içeriyor.

İnternetin girişimciliğe olan katkıları konu alınarak başlayan raporda, düşük başlangıç sermayesi, düşük maliyet, değişken maliyet kalemleri ve geniş pazarlara hedeflenen kitlelere erişim hakkında bilgiler paylaşılıyor.


İnternetin, gider tarafında yarattığı avantajlara ek olarak gelir ve müşteri kazanımı tarafında da önemli avantajlar sağladığı raporda yer alan bilgiler arasında. Arama motorları, sosyal ağlar ve pazaryeri kategorisindeki e-ticaret siteleriyle internet girişimlerinin fiziksel mağazalara oranla daha az giderle daha avantajlı olduğu belirtiliyor.


Türkiye’de en çok trafik alan siteler arasında yapılan bir araştırmaya yer verilen raporda internet girişimlerinin sıralamalarda yer alması dikkat çekiyor.


İnternet teknolojisi kullanan KOBİ’lerin daha hızlı büyüdüğü raporda belirtilenler arasında. Yüksek internet endeksine sahip olan KOBİ’lerin hemen hemen 2 kat daha hızlı büyüdüğünü görüyoruz.


Trendyol en fazla istihdam yaratan e-ticaret şirketi olurken, ilan kategorisindeki Sahibinden’in 140 kişi istihdam yarattığı belirtiliyor.


Raporda, son kullanıcıya yönelik internet girişimleri arasında e-ticaret kategorisinin daha başarılı olduğu görülüyor. Haber ve arkadaşlık siteleri de başarılı internet girişimleri arasında yer alıyor.


Girişim sermayesi, finansman bulma kolaylığı ve melek yatırımcı ağları konusunda Türkiye’nin diğer ülkeler arasında geride kaldığı sık sık belirtiliyor. Bu konu Kalkınma Bakanlığı’nın raporuna yansımış durumda. Türkiye girişim sermayesine ulaşma konusunda 7 puan üzerinden 2.5 puan alıyor.


Melek yatırımcı sayısı bakımından Türkiye’nin uluslararası örneklere göre yetersiz olduğu ifade edilen raporda Türkiye sonuncu sırada yer alıyor. Türkiye’de milyon  nüfus başına 0.1 melek yatırımcı düştüğü belirtiliyor.


Raporda, e-ticaret şirketlerine yapılan yatırımlara da yer veriliyor. 2011 yılı verileriyle hazırlanan tabloya göre e-ticaret şirketlerine 142 milyon dolarlık yatırım yapılmış durumda. Tabi ki burada toplam yatırımın büyük bir bölümünü alışveriş ve günlük fırsat siteleri çekmektedir. Bu bağlamda Türkiye’nin büyük bir kısırlığa sahip olduğu ortadadır.

2011-turkiye-internet yatirimlari

Devlet desteği almak için girişimcilere yardımcı olacak bir tablo paylaşılan raporda KOSGEB, Bilim, Teknoloji ve Sanayi Bakanlığı ve Ekonomi Bakanlığı’nın desteklerine yer veriliyor.


Türkiye’nin işletmeciden tüketiciye yani B2C olarak adlandırılan e-ticaret kategorisinde İsrail ve Meksika’yı geride bırakmış olduğunu görüyoruz. Söz konusu kategorideki 2006 ile 2011 arasındaki büyüme oranı Türkiye’de yüzde 16.


Türkiye’de sanal POS üzerinden yapılan işlemlerin kategorilere göre dağılımında elektronik eşya ve bilgisayar ürünleri öne çıkıyor. Havayolları, seyahat acentaları ve taşımacılık ise diğer öne çıkan ürün kategorileri arasında yer alıyor.


Türkiye’deki sık sık tartışmalara konu olan e-ticaret şirketlerinin sıralamasında satış hacmi bazında Hepsiburada.com birinci sırada. İkinci sıradaysa Yemeksepeti geliyor. Markafoni üçüncü, Teknosa ise dördüncü sırada yer alıyor.


Toplamda 163 sayfa olan Türkiye Cumhuriyeti Kalkınma Bakanlığı’nın İnternet Girişimciliği ve e-Ticaret raporunu buradan ayrıntılı olarak inceleyebilirsiniz.

Kaynak: Webrazzi

50 Things Replaced by Modern Technology

As modern technology evolves and pushes out the old, it’s fascinating to look back at what’s been replaced in the past few years thanks to tech advancements. The folks at Mozy have put together an entertaining infographic that highlights just how far we’ve come over the years and what items got the boot along the way.

Source: Mashable

50 Things Replaced by Modern Technology

50 Things Replaced by Modern Technology

39 Mobile Learning Tools

The following 39 Mobile Learning Tools allow specific creation of learning modules for mobile devices and/or allow output to HTML5 and/or provide delivery of mobile learning. Most major LMS and LCMS vendors either have mobile solutions in place or are quickly moving to include them. 

Mobile Learning Tools 2013

Mobile Learning Tools 2013

Mobile devices include smartphones, tablets, net-books, laptops, etc. People on the go can spend waiting time learning. This is becoming an important feature both in the corporate and education markets.

The smaller screens and different features place constraints on what can be done on mobile devices. Most involve just-in-time performance support, doing assessments, etc. Apple’s mobile devices (iPhone, iPod Touch, iPad) do not support Flash and HTML5 is quickly replacing Flash.

  1. Achieve LearnCast
    A mobile publishing platform. Includes test creation and delivery. Based in New Zealand.
  2. Adobe Creative Suite
    Collection of tools for the creation of elearning content including Device Central which allows content authors to output to a variety of mobile devices.
  3. Adrenna Mobile
    Adrenna Mobile is a revolutionary solution for mobile learning that brings formal, informal, social and collaborative learning, and performance support to one central platform – mobile. This revolutionary platform is now available on all major operating systems namely iOS, BlackBerry OS and Android.
  4. Aduro GoLearn mLearning 
    Includes eCommerce and mobile learning capability. Based in Australia.
  5. American Research Institute Mobile Learning
    American Research Institute (ARI) is a custom training company that specializes in developing and delivering blended learning in any mode to any device.
  6. Appcelerator Titanium
    Cross platform course authoring tool for mobile applications.
  7. Articulate has several tools for publishing learning content to mobile devices includingPresenter and Screenr.
  8. Atlantic Link Content Point
    This product enables development of courses specifically for the Samsung GALAXY Tab device.
  9. Blackboard Mobile
    The mobile tool for Blackboard – a major education LMS vendor.
  10. Blueprint 
    iPhone App that allows prototyping of mLearning.
  11. BlueVolt LMS
    Includes mobile learning features.
  12. Brainshark
    Tool for creating both online and mobile video presentations.
  13. CertpointVLS
    Major corporate LMS/LCMS with mobile capabilities – works with all major smartphones. mobile sales tool called K-Tango http://www.ktango.com/
  14. Chalk Pushcast Software
    Specifically for the BlackBerry smart phone. It includes a plug-in for PowerPoint presentations and uses a PowerPoint like interface that can include graphics, video or audio.
  15. Datango
    Documentation can be produced in a small file size, in high quality and in the desired output format for mobile devices
  16. Desire2Learn Mobile
    The mobile tool for Desire2Learn – a major education LMS vendor.
  17. Claro
    Collaborative authoring tool capable of HTML5 output for mobile learning.
  18. DuPont™ CoastalFlix
    A video streaming tool for mobile devices now owned by Dupont training.
  19. eXact learning Mobile
    Mobile module for the eXact Learning LCMS.
  20. GoKnow Mobile Learning Environment
    Allows educators to handle student’s activity such as assessment as well as data back-up via cell phone devices. The authoring tool is particularly produced for K-12 students.
  21. Gyankosh Learning Management System
    Also known as Career Mantra. Includes mobile learning features.
  22. Intellum Exceed LMS
    Corporate LMS with mobile learning applications.
  23. Interactyx TOPYX
    Available in a mobile edition for a variety of platforms, including Google Android device and iPhone OS-based devices and the Apple iPad.
    The University of Reading is helping to develop a new e-learning tool, dubbed INTUITEL that delivers lessons via a mobile phone, yet offers feedback previously only available from a real-life tutor and emulates the best aspects of traditional teaching methods and delivers them through online portals. It is a three year project so release is pending.
  25. iQpakk
    iQpakk is a mobile information management platform that puts learning, training, or promotional content at the fingertips of employees, students, or learners of any kind. The iPad interface allows users to view content stored on their device, take notes and assessments, email content to customers or cohorts, and create instant presentations by sharing their screen with other iQpakk users.
  26. Kenexa Hot Lava Mobile
    Kenexa Hot Lava Mobile is the leading mobile learning  solution to rapidly develop, deliver and analyze the use of all types of device-independent mobile content to meet a wide variety of priority communications,  and mobile learning and performance support scenarios.
  27. KMxMobile
    With KMxMobile, end- users can access courses, learning objects, exams and surveys using their iPhone, Android, Blackberry OS6, Nook Color, Amazon Kindle or Windows handheld device with full SCORM learning management capabilities.
  28. Meridian Anywhere Mobile
    Meridian Mobile Module simplifies delivery of your mobile content library to smart phones or tablets.  With Meridian Mobile you don’t need to develop and manage different versions of mobile-developed content or applets for Apple, Android and Blackberry.
  29. Modo Labs Mobile Campus
    Includes Courses and Registrar modules that mash-up popular Learning Management Systems (LMS) and Student Information Systems (SIS), enabling students and faculty to access information via a single common mobile interface.
  30. NetDimensions mEKP
    NetDimensions supports a multi-pronged Mobile Learning strategy with a suite of solutions for mobile workforces in any environment. Instead of point approaches for mobile delivery, NetDimensions relies on core capabilities for mobility that are inherent part of the NetDimensions Talent Suite platform.
  31. OnPoint CellCast® Solution
    OnPoint’s CellCast® Solution mobile learning platform enables companies to create and deliver mobile content directly to user’s mobile phones, and track their progress and test scores.
  32. ReadyGo WCB
    Both an eLearning and mLearning authoring tool. ReadyGo WCB’s mLearning solution creates courses that work on any phone with a browser.
  33. Saba Anywhere
    Saba’s mobile tool for its corporate LMS.
  34. SumTotal Mobile and SumTotal Toolbook 
    Toolbook is one of the oldest authoring systems around. It is now in version 11 and includes mobile support including geolocation.
  35. Trivantis Lectora Publisher
    Although not a tool originally created with mobile learning in mind, it can publish to HTML5 and has templates for Apple and Android products.
  36. Udutu
    Rich media interactive course development tools for creating courses on iPads and iPhones that utilize DHTML or HTML5 as an option instead of Flash
  37. Vcom3D Vcommunicator Mobile
    Mobile tool for military language training
  38. Veodia
    Video capturing tool using MPEG4 that can be uploaded to iTunes for use on Apple mobile devices. Web site not functioning Jan. 31, 2012 or Feb. 13.
  39. eQuick
    eQuick enables mobile learning without being limited by time, location or specific platform

Source: http://elearningindustry.com

Boom on the Bosphorus: Turkey’s Internet Industry

Lots of young people, eager to shop and play online: no wonder Turkey’s internet industry is crowded

MUSLIM farmers do not keep pigs. This is as true of those who play at virtual agriculture as of those who fill physical food-troughs. So there are no pigs in the Arabic version of “Happy Farm”, published by Peak Games, a young firm based in Istanbul. For the same reason “Happy Farm” has no vineyards, and female farmhands wear the hijab. Local tastes matter.

Peak Games has found rich soil. It already employs 200 people and has developers in Jordan and Saudi Arabia as well as Istanbul and Ankara. More than 35m people play its games at least once a month, many of them on Facebook. Half of the players are in Turkey; the rest are in the Middle East and north Africa. Rina Onur, one of its founders, says that she and her colleagues saw a gap in the online-games market that companies catering to Western tastes could not fill. So Peak Games offers people in Turkey and nearby countries games with a regional twist, like “Happy Farm”, as well as online versions of traditional amusements. Okey, a Turkish game played with tiles, is most popular.


Turkey is bursting with internet companies, many of them selling things to the young. It is not hard to see why. The country is big, youthful and embracing the internet eagerly. Half of its 75m people are under 30. Around 44% of Turks use the internet, up from just 14% in 2006 and 3% in 2000. They comprise Facebook’s seventh-largest national audience. Turks are also happy to use credit cards, which are handy for buying things online: the country has three of them for every five people, says GP Bullhound, an investment bank, more than the European average. And the market still has a lot of room to grow. Penetration rates are well below those in western Europe (see chart).

Several companies have attracted foreign money. Peak Games has raised $20m. In September General Atlantic, an American investment firm, and others put $44m into Yemeksepeti, through which Turks order meals for delivery from local restaurants. In 2011 Naspers, a South African media company, paid $86m for 68% of Markafoni, an online fashion club; eBay raised its stake in GittiGidiyor, an auction site, to 93%, and Kleiner Perkins Caufield & Byers and Tiger Global Management, both based in America, invested $26m in Trendyol, another fashion site.

Typically, Turkish internet companies have borrowed business models from abroad and given them Turkish tweaks. Mustafa Say, whose iLab Ventures owns the other 7% of GittiGidiyor, says that buyers pay into an escrow account, from which money is sent to sellers only when goods turn up. That, he says, has helped to build trust. Yemeksepeti’s customers pay nothing extra for delivery and can pay in cash on the doorstep. This still accounts for 37% of sales, says Nevzat Aydin, a founder and its chief executive. Not only money and ideas have come from abroad. So have people: returning Turks, most of them equipped (like Mr Say and Mr Aydin) with American education and experience.

The size of the Turkish market is a “double-edged sword”, says Numan Numan, a former Goldman Sachs banker now at 212, a venture-capital firm which takes its name from the telephone code for the European side of Istanbul. Scale at home is a boon, but start-ups in smaller countries, such as Israel or Estonia, have more incentive to look beyond their borders from the outset. Of the six Turkish firms in which 212 has invested, Mr Numan expects “a minimum of four to go regional at least”.

Turkish internet firms think they have a good base from which to expand, especially into the Middle East and north Africa. Peak Games is perhaps the best example, but others also have ambitions. Because Turkish television and culture are popular in the region, endorsements by Turkish celebrities can help to sell clothes and shoes. General Atlantic’s money will partly finance Yemeksepeti’s move abroad.

Lots of others are hoping to follow the successes. In November, in a hall at Bilgi University in Istanbul, 20 young Turkish companies coached by Bootcamp Ventures, the event’s organiser, presented their plans to prospective investors.

Events like this, Bootcamp’s fifth in Turkey, have become common. “When we started here six years ago,” says Didem Altop of Endeavor, a non-profit organisation which seeks to encourage entrepreneurs in countries from Brazil to Jordan, “there used to be three events a year. Now there are three a day.”

Turkey has so far been short of “angel” investors who will sprinkle money on a seedling company without demanding most of its equity. That is changing, as the first generation of founders become investors and mentors for the next. In Galata Business Angels, Istanbul has a network of such people including Mr Numan and Sina Afra, co-founder of Markafoni. Incubators are being set up: at Enkuba, in Istanbul, Piraye Antika, a former local head of HSBC, a big bank, and her colleagues have taken on Bu Kac Para Eder, which values antiques online, and torpilli, which helps students preparing for university-entrance exams.

The government’s policies have been a bit disjointed, says Ms Altop, but are becoming more concerted. Young companies can already get grants for research and marketing; those in “technoparks” are excused some taxes. More encouraging is the prospect of tax breaks to accredited angels, which are due to come into effect soon. Most start-ups will fail, as they do everywhere: fashion and daily deals, in particular, look horribly crowded. But more of them may get the chance to emulate those already on the road to success.

Taken from the Economist

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